Business English Certificate 1

 

Sách, giáo trình chính phần 1

 

1- Market Leader Book 1, Course Book, Elementary Business English By David Cotton, David Falvey, and Simon Kent. New Edition,2005.

2- John Rogers “MARKET LEADER – Practice File, Elementary Business English”, 2005.

3- Longman Basic English Dictionary

 

Nội dung môn học

 

Unit 1: Introductions

  1.1.  Vocabulary:   1,2

  1.2.  Reading:  Describing people

  1.3.  Language focus 1,2

  1.4.  Case study 1: Aloha in Hawaii

 

Unit 2: Work and leisure

  2.1.  Vocabulary:  1,2

  2.2.  Reading:  Describing your routine

  2.3.  Language focus 1,2

  2.4.  Case study 2:  Independent Film Company

 

Unit 3: Problems

  3.1.  Vocabulary:  Adjective

  3.2.  Reading:  Dealing with problems at work

  3.3.  Language focus: 1,2

  3.4.  Case study 3:  Blue Horizon

 

Unit 4: Travel

  4.1.  Vocabulary:  Travel details

  4.2.  Reading:  Business hotels

  4.3.  Language focus: 1,2

  4.4.  Case study 4:  Pacific Hotel

 

Unit 5: Food and entertaining

  5.1. Vocabulary:  Eating out

  5.2.  Reading:   Tipping

  5.3. Language focus: 1,2

  5.4.  Case study 5:  Which restaurant?

 

Unit 6: Sales

  6.1.  Vocabulary: Buying and selling

  6.2.  Reading:   Thirsty for success?

  6.3.  Language focus: 1,2

  6.4.  Case study 6:  Link-up Ltd

 

Unit 7: People

  7.1. Vocabulary:  Describing people

  7.2. Reading:  Stella McCartney

  7.3.  Language focus: 1,2

  7.4.  Case study 7:  A people problem

 

Unit 8: Market

  8.1.  Vocabulary:  Types of market

  8.2.  Reading:   The car market in China

  8.3.  Language focus: 1,2

  8.4.  Case study 8:  Cara Cosmetics

 

Unit 9: Companies

  9.1.  Vocabulary:  Describing companies

  9.2.  Reading:  LVMH

  9.3.  Language focus: 1,2

  9.4.  Case study 9:  You and your company

 

Writing

– E-mails

– Telephone messages

– Lists

– Faxes

– Memos

 

Sách, giáo trình chính phần 2

 

1- Market Leader Book 2, Course Book, Pre-Intermediate Business English By David Cotton, David Falvey, and Simon Kent. New Edition ,2005

2- John Rogers. “MARKET LEADER – Practice File, Pre-Intermediate  Business English”, 2005.

3- Bertha J. Naterop, Erich Weis and Eva Haberfellner. “BUSINESS LETTERS FOR ALL” . Oxford University Press. 1998

4- Christopher Goddard “BUSINESS IDIOMS INTERNATIONAL”, 1995

5- Longman Business English Dictionary

 

Nội dung môn học

 

Unit 1: Careers

  1.1.  Vocabulary: Career moves

  1.2.  Reading: Female Train Driver

 

Unit 2: Selling online

 2.1.  Vocabulary: Shopping online

 2.2.  Reading: Virtual pocket money

 

Unit 3: Companies

 3.1.  Vocabulary: Company vocabulary

 3.2.  Reading: Company website

 

Unit 4: Great ideas

 4.1.  Vocabulary: Verb and noun combinations

 4.2.  Reading: Three great ideas

 

Unit 5: Stress

 5.1. Vocabulary: Stress in the workplace

 5.2.  Reading: A career change

 

Unit 6: Entertaining

 6.1.  Vocabulary: Eating and drinking

 6.2.  Reading: Corporate entertaining in Japan

 

Unit 7: Marketing

 7.1. Vocabulary: Word partnerships

 7.2. Reading: Selling dreams

 

Unit 8: Planning

 8.1.  Vocabulary: Ways to plan

 8.2.  Reading: Planning for tourism

 

Unit 9: Managing people

 9.1.  Vocabulary: Verbs and prepositions

 9.2.  Reading: Managing across cultures

 

Unit 10: Conflict

 10.1.  Vocabulary: Word building

 10.2.  Reading: Negotiating across cultures

 

Unit 11: New business

 11.1.  Vocabulary: Economic terms

 11.2.  Reading: Developing a new industry

 

Unit 12: Products

 12.1.  Vocabulary: Describing products

 12.2.  Reading: Launching a new product

 

Writing

– Letters

– Memos

– Notice

– Faxes

 

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Business English Certificate 2

 

Sách, giáo trình chính

 

1- Market Leader Book 3, Course Book, Intermediate Business English By David Cotton, David Falvey, and Simon Kent. New Edition,2005.

2- John Rogers “MARKET LEADER – Practice File, Intermediate Business English”, 2005.

3- Bertha J. Naterop, Erich Weis and Eva Haberfellner. “BUSINESS LETTERS FOR ALL”. Oxford University Press. 1998

4- Christopher Goddard. “BUSINESS IDIOMS INTERNATIONAL”. 1995

5- The Longman Business English Dictionary

 

Nội dung môn học

 

Unit 1: Brands

  1.1.  Vocabulary: Brand management

  1.2.  Reading: Outsourcing production

  1.3.  Discussion: Two promotions

  1.4.  Case Study 1: Caferoma

  1.5.  Writing: e-mail

 

Unit 2: Travel

  2.1.  Vocabulary: British and American English

  2.2.  Reading: Air rage

  2.3.  Language review: Talking about the future

  2.4.  Case Study 2: Work, rest and play

  2.5.  Writing: e-mail

 

Unit 3: Organisation

  3.1. Vocabulary: Company structure

  3.2.Reading: A successful organization

  3.3. Language review: Noun combination

  3.4. Case Study 3: Auric Bank

  3.5. Writing: Report

 

Unit 4: Money

  4.1. Vocabulary: Financial terms

  4.2.Reading: Reporting financial success

  4.3. Language review: Describing trends

  4.4. Case Study 4: Angel investments

  4.5. Writing: e-mail

 

Unit 5: Advertising

  5.1. Vocabulary: Advertising media and methods

  5.2.Reading: Successful advertising

  5.3. Language review: Articles

  5.4. Case Study 5: Focus Advertising

  5.5. Writing: Summary

 

Unit 6: Culture

  6.1. Vocabulary: Idioms

  6.2.Reading: Cultural advice

  6.3. Language review: Advice, obligation and necessity

  6.4. Case Study 6: Visitors from China

  6.5. Writing: e-mail

 

Unit 7: Trade

  7.1. Vocabulary: Free trade

  7.2.Reading: Fair trade

  7.3. Language review: Conditions

  7.4. Case Study 7: Ashbury Guitars

  7.5. Writing: e-mail

 

Unit 8: Quality

  8.1. Vocabulary: Quality control and customer service

  8.2.Reading: Old-fashioned quality

  8.3. Language review: Gerunds and Infinitives

  8.4. Case Study 8: Brookfield Airport

  8.5. Writing: Report

 

Unit 9: Competition

  9.1. Vocabulary: Competition Idioms

  9.2.Reading: Losing competitive edge

  9.3. Language review: Modals of probability

  9.4. Case Study 9: Beverley Watches

  9.5. Writing: e-mail

 

Further Readings

– Change in retailing

– Retaining goad staff

– Responsible business

– The founder of Ikea

– Innovation at Procter and Gamble

 

Presentations for case study (Market Leader Book 3)

 

– Case Study 1: Caferoma

– Case Study 2: Work, rest and play

– Case Study 3: Auric Bank

– Case Study 4: Angel investments

– Case Study 5: Focus Advertising

– Case Study 6: Visitors from China

– Case Study 7: Ashbury Guitars

– Case Study 8: Brookfield Airport

– Case Study 9: Beverley Watches

 

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Business English Certificate 3

 

Sách, giáo trình chính phần 1

 

1- Market Leader, Course Book, Upper Intermediate Business English, By David Cotton, David Falvey, and Simon Kent. New Edition, 2005.

2- John Rogers. “MARKET LEADER-Practice File, Pre-Intermediate Business English”, 2005.

3- Bertha J.Naterop, Erich Weis and Eva Haberfellner. “BUSINESS LETTERS FOR ALL”. Oxford University Press, 1998

4- Christoppher Goddard. “BUSINESS IDIOMS INTERNATIONAL”, 1995

 

Nội dung môn học

 

Unit 1: Communication

  1.1.  Vocabulary: Good communicators

  1.2.  Reading: Internal communication

 

Unit 2: International marketing

  2.1.  Vocabulary: Collocations

  2.2.  Reading: Coffee culture

 

Unit 3: Building relationships

  3.1. Vocabulary: Describing relations

  3.2. Reading: Relationships in a global market

 

Unit 4: Success

  4.1. Vocabulary: Prefixes

  4.2. Reading: Steve jobs

 

Unit 5: Job satisfaction

  5.1. Vocabulary: Synonyms and word building

  5.2. Reading: Perks that work

 

Unit 6: Risk

  6.1. Vocabulary: Describing risk

  6.2. Reading: Planing for the future

 

Unit 7: E-commerce

  7.1. Vocabulary: Internet terms

  7.2. Reading: Internet shoppings

 

Unit 8: Team building

  8.1. Vocabulary: Prefixes

  8.2. Reading: The key to sucessful team building

 

Unit 9: Raising finance

  9.1. Vocabulary: Idioms

  9.2. Reading: Raising finance

 

Unit 10: Customer service

  10.1. Vocabulary: Handling complaints

  10.2. Reading: Customers first

 

Unit 11: Crisis management

  11.1. Vocabulary: Noun phrases with and without of

  11.2. Reading: Keeping your client relationship afloat

 

Unit 12: Management styles

  12.1. Vocabulary: Management qualities

  12.2. Reading: Management styles

 

Unit 13: Takeovers and mergers

  13.1. Vocabulary: Describing takeovers and mergers

  13.2. Reading: Making a corporate marriage work

 

Unit 14: The future of business

  14.1. Vocabulary: Describing the future

  14.2. Reading: New working mod

 

Sách, giáo trình chính phần 2

 

1- Market Leader, Course Book, Advanced Business English, By David Cotton, David Falvey, and Simon Kent. New Edition, 2005.

2- John Rogers. “MARKET LEADER-Practice File, Pre-Intermediate Business English”, 2005.

3- Bertha J.Naterop, Erich Weis and Eva Haberfellner. “BUSINESS LETTERS FOR ALL”. Oxford University Press, 1998

4- Christoppher Goddard. “BUSINESS IDIOMS INTERNATIONAL”, 1995

 

Nội dung môn học

 

Unit 1: Being international

  1.1.  Vocabulary: Part D (Page 7)

  1.2.  Reading and language: International presentation

 

Unit 2: Training

  2.1.  Vocabulary: Part D and E (Page 15)

  2.2.  Time to break out from campus

 

Unit 3: Partnerships

  3.1. Part D (Page 23)

  3.2. Reading and language: Infrastucture: Experience of the 1990s has put people off

 

Unit 4: Energy

  4.1. Vocabulary: Part E (Page 35)

  4.2. Reading and language: A dream of a hydrogen economy

 

Unit 5: Employment trends

  5.1. Vocabulary: Part E (Page 43)

  5.2. Reading and language: India: call centres ring the changes

 

Unit 6: Business ethics

  6.1. Vocabulary: Part F (Page 51)

  6.2. Reading and language: Corporate responsibility without the waffle

 

Unit 7: Finance and banking

  7.1. Vocabulary: Part B (Page 62)

  7.2. Reading and language: Marconi repays £669m of debt

 

Unit 8: Consultants

  8.1. Vocabulary: Part E (Page 71)

  8.2. Reading and language: Could it be you when they need an expert?

 

Unit 9: Strategy

  9.1. Vocabulary: Growth mode

  9.2. Reading and language: Growth mode

 

Unit 10: Doing business online

  10.1. Vocabulary: Part C ( Page 90 & 91)

  10.2. Reading and language: Net gains on the shop front

 

Unit 11: New business

  11.1. Vocabulary: Part B & H (Page 98 &99)

  11.2. Reading and language: The bruises of the bandwagon

 

Unit 12: Project management

  12.1. Vocabulary: Part E (Page 107)

  12.2. Reading and language: Not enough good project managers